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Times Editor Chris Lopez's weblog

Monday, April 04, 2005

New week

Back from a few days off. The email that caught my attention was one from our circulation director questioning our front page makeup of last Friday, April 1. He was disappointed that we did not more prominently play the death of Terry Schiavo. We positioned the story downpage, as opposed to an above-the-fold blowout treatment on her death. The front page that day led with the presidential commission's report on the failure of the U.S. intelligence community, post Sept. 11. It also gave above-the-fold treatment to the failing health of Pope John Paul II. Schiavo, I'm guessing, ended up downpage because the news of her death was more than 24 hours old by the time the newspaper was published and arrived on the porches and driveways of our subscribers. Our circulation director said he was disappointed because he thought the Schiavo death would create an opportunity for him to sell more single copies of the paper that Friday. He thought we blew it.


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6:03 AM  

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